EXAMPLES
An individual in need of obtaining a mortgage shops for the lowest
interest rate. He lock's into the lowest interest rate, but the lender
never gets him to the settlement table.
An individual is buying a house and insists on offering the lowest acceptable price. Instead he should have paid a higher price and let the seller contribute to his closing costs.
An individual doesn't want to pay commissions on a stock transaction and enlists a discount broker. Instead of investing intelligently and frequently, he ends-up not wanting to deal with it.
The Bottom Line